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The Thanos Complex: When You Realise You Have to Do It Yourself

Saturday, 7th February. 11:11 a.m. A number I will come back to another day.

James Chikaonda
James Chikaonda
February 2026 · 3 min read
The Infinity Gauntlet resting on a writer's desk, one stone lit

Today, as I scribble thoughts onto the page, my mind drifts back to a time when Marvel was untouchable, when The Avengers dominated culture and box offices alike.

I find myself thinking about Thanos, one of the greatest villains of all time. Not just because of his power, but because of his depth. His dialogue carried weight. He spoke with conviction, dropped uncomfortable truths casually, and somehow made you pause and listen. At times, you even found yourself rooting for him.

It was an era where spandex was cool again. A simple line like "I am Iron Man" could transport people back to the feeling of reading comic books as a kid.

For close to a year now, I have been struggling to create a blog, not because I cannot, but because I have been waiting.

I started like Thanos did: asking others for help, outsourcing pieces of something I could have done myself. Waiting for collaboration. Waiting for people I thought got it. Waiting for momentum to arrive from somewhere else.

It never did.

A blank page beside a pen, mid-word

And the truth is simple. This was never their mission to carry.

Much like the moment when the Other tells Thanos that humans are unruly, I realised something uncomfortable:

delegation had become my excuse and fear had become my delay.

Some things fail when shared too early. Some missions are designed to be completed alone. If the vision is clear enough, it does not need consensus.

After enough false starts and quiet disappointments, you reach a moment of clarity. The understanding that if you truly want something done, you have to do it yourself. I finally reached my "Fine, I'll do it myself" moment.

The lesson, if there is one:

do not delegate the vision. Delegate the execution once the vision is proven.

And here we are.

This is my first piece, and I will cherish it. Not because it is perfect but because it marks the day I stopped waiting. The day I decided I could do this.

My work to collect my own stones has begun.

This is me picking up the gauntlet not to conquer, but simply to begin. And maybe one day, I will look back at this page, filled with small gems, and say:

I found them all. I won.

James Chikaonda
Written by
James Chikaonda

Founder, author, and curator of The Strategy Lens. He writes about strategy, leadership, marketing, technology, sport, and the lessons life tends to teach the hard way. He is also developing Axis Strategy Lab, an advisory venture extending these ideas into practice.

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