The Strategy Lens Subscribe

Topics & Archive

Every idea, organised by lens.

Nine lenses on one idea: how people, teams, and organisations think, perform, adapt, and grow. Choose a lens, or read the full archive below.

Decision-making, execution, planning, and long-term thinking.

Brand building, positioning, communication, and customer understanding.

Influence, accountability, culture, people, and execution.

Sports & Performance

Football, Formula 1, and elite sport as a lens on leadership, teamwork, pressure, and reinvention.

Project Management

Delivery, stakeholders, execution, and lessons learned.

Customer Experience

Service, loyalty, complaints, and experience design.

AI & Technology

Artificial intelligence, transformation, productivity, and what's next.

Personal Growth

Resilience, habits, mindset, reflection, and learning.

Human Behaviour

Communication, conflict, decision-making, and why people and teams act as they do.

The Archive Most recent first

Marketing Radio, Someone Still Loves You Sep 2026 · 9 min Strategy Better Decisions Begin With Better Questions Aug 2026 · 9 min Marketing Why Good Marketing Starts With Listening Aug 2026 · 6 min Strategy Why Most Strategies Fail During Execution Aug 2026 · 9 min Leadership Leadership Is What You Leave Behind in People Aug 2026 · 7 min Personal Growth The Thanos Complex: When You Realise You Have to Do It Yourself Feb 2026 · 3 min