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A Publication of Ideas

The Strategy Lens

Exploring how people, teams and organisations think, perform, adapt and grow, one essay at a time.

By James Chikaonda

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No. 01 The Featured Essay

Ronaldo sprinting in Brazil kit, motion-blurred, defenders out of frame

Sports & Performance14 min read

The Greatest Can't Always Be Measured

A personal tribute to Ronaldo Nazário, O Fenômeno, on his 50th birthday. The greatest can't always be measured.

James Chikaonda·September 2026

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No. 02 Explore by Topic

Decision-making, execution, planning, and long-term thinking.

Brand building, positioning, communication, and customer understanding.

Influence, accountability, culture, people, and execution.

Sports & Performance

Football, Formula 1, and elite sport as a lens on leadership, teamwork, pressure, and reinvention.

Project Management

Delivery, stakeholders, execution, and lessons learned.

Customer Experience

Service, loyalty, complaints, and experience design.

AI & Technology

Artificial intelligence, transformation, productivity, and what's next.

Personal Growth

Resilience, habits, mindset, reflection, and learning.

Human Behaviour

Communication, conflict, decision-making, and why people and teams act as they do.

No. 03 Latest Articles

Marketing Radio, Someone Still Loves You Sep 2026 · 9 min Strategy Better Decisions Begin With Better Questions Aug 2026 · 9 min Marketing Why Good Marketing Starts With Listening Aug 2026 · 6 min Strategy Why Most Strategies Fail During Execution Aug 2026 · 9 min Leadership Leadership Is What You Leave Behind in People Aug 2026 · 7 min Personal Growth The Thanos Complex: When You Realise You Have to Do It Yourself Feb 2026 · 3 min

More essays are on the way. The archive will grow here as each one is finished.

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Portrait of James Chikaonda

No. 04: About the Author

I write to understand what experience has been trying to teach me.

I'm James Chikaonda. Across strategy, marketing, leadership, and the projects that don't go to plan, I've collected more lessons than I could ever keep to myself. The Strategy Lens is where I write them down, honestly, without ego, and in the hope they're useful to someone else.

Share lessons, not confidential information. Share ideas, not ego. Build quietly. Learn continuously.

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